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We do not live in exponential times
Why the exponential growth narrative is wrong and what the data actually reveals about progress. And why S-curves, not exponentials, explain why technological progress feels fast but is actually slow.
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Why you need Product-Market Fit BEFORE you try to scale
When you have P/M fit, you will know because customers come “flowing out of the ground like oil”, demand will be accelerating in a way that is hard to keep up with.
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Everything is impossible until someone does it
During the 1930s, there was a frenzy for mountain climbing in Europe, driven by some advances in technology, and a modernist zeal. Pre-eminent among these grand challenges, was the lust to climb the North Face of the Eiger, a mile-high sheer face of rock…
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The real reason Publicis aren't entering any awards in 2018
Many people were surprised last week to hear that Publicis are pulling out of Cannes next year. A lot of the focus has been on the impact on the festival, and what that means for our fixation on awards, and whether that is positive for brands, business or...
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