About
Matt Law
Operator, adviser and non-executive director. Twenty years across venture, emerging technology and global consultancy, now working independently through Sciuridae Labs.
What I do
I work with founders and funds on commercial and operating strategy: from market positioning and go-to-market through to partnership structure, operating model and the systems that let a company scale without you in every meeting.
Most of my career has been spent making complicated organisations work. I've scaled organisations from early stage to maturity: growing a global consultancy from 26 to 300 people with a $34M P&L across three territories, and leading commercial strategy (product, partnerships and marketing) across 370+ portfolio companies as COO and later CCO at Outlier Ventures, Europe's most active dedicated emerging-technology investor and accelerator. I'm also a non-executive director of Brave Bison PLC, an AIM-listed technology group.
I now work independently: fractional strategy and operations support, alongside board roles. Typical engagements: building or repairing an operating model, structuring commercial terms and partnerships, getting a company ready for institutional investment, building a platform or founder-support function inside a fund, and coaching leadership teams through the transition from founder-led to managed growth.
I also work as an executive coach, qualified at Henley Business School. Most of the value in this work is understanding what someone actually needs, as opposed to what they came in asking for.
Current focus: commercial strategy, go-to-market execution and operating model design, particularly across AI, fintech, developer tools and product-led growth.
- 370+
- Tech companies worked with across the portfolio
- $34M
- P&L managed scaling a global consultancy
- 26→300
- People - team built and scaled from scratch
- 3
- Technology cycles - dotcom, web 2.0, web3 and AI
Career
Where I've worked
-
2025 to now
Sciuridae Labs
- Founder and Principal Oct 2025 to now
Strategic, commercial and operational support to growth-stage technology companies and funds, alongside non-executive and board roles. Recent work with Unicity Labs, Curious, Boson Protocol, Stakemate and Input Output Group.
-
2017 to now
Outlier Ventures Europe's first dedicated emerging-technology accelerator
- Partner (now non-executive) 2018 to now
- Chief Commercial Officer 2024 to 2025
- Chief Operating Officer 2018 to 2020
- Principal, Head of Advisory and Marketing 2017 to 2018
Long-term partner and shareholder, moving in and out of full-time operating leadership as the firm grew. As COO, designed and launched the Base Camp accelerator, its operating model, investment process, KPIs and commercial terms, and repositioned the firm as an institutional-grade accelerator. As CCO, led the accelerator programmes, partnerships and marketing teams across nearly 400 portfolio companies, and owned commercial P&L and partnership revenue.
- Accelerator of the Year, City AM Crypto AM Awards 2020
- Blockchain Investor of the Year, The Europas 2019
-
2020 to now
Brave Bison PLC AIM-listed digital media and technology group
- Non-executive director Feb 2020 to now
Board-level strategic and operational support to the executive team as the group grew from around £10m to around £100m market capitalisation, including evaluating M&A for its buy-and-build strategy. Chair of the remuneration committee.
-
2020 to now
Fetch.ai AI lab building an open, decentralised machine-learning platform
- Growth Advisor 2021 to now
- Head of Growth 2020 to 2021
Growth strategy and go-to-market for the Cambridge-based AI company.
-
2021 to 2024
Move78
- Founder 2021 to 2024
A go-to-market studio for emerging-tech brands: a collective of design, media and growth experts and ex-founders, working with over 100 startups, accelerators, funds and innovation studios.
-
2011 to 2017
AnalogFolk Global digital product, marketing and innovation agency
- Global Chief Operating Officer 2015 to 2017
- Managing Director, UK 2011 to 2015
Grew the UK business from 26 to 150 people and from £1.8m to £13m revenue, with profit doubling every year. Then ran planning and performance across the network in London, New York, Portland, Sydney, Hong Kong and Shanghai, launching the Shanghai office as the group reached nearly 300 people and the international business became profitable. Clients included Heineken, Sainsbury’s, EY, Pernod Ricard, HSBC and Volkswagen Group.
- Sunday Times Tech Track, 2015 to 2017
- Grand Prix, Drum Content Awards 2015; Agency of the Year 2017
- Best Companies to Work For, 2014 to 2016
-
2000 to 2011
Earlier career
- Business Director, ELVIS 2009 to 2011
- Group Account Director, Dare 2006 to 2009
- Account Manager to Account Director, Tribal Worldwide 2000 to 2006
Digital, mobile and integrated work for Honda, Sky, Vodafone, Sony, the BBC, The Guardian, Unilever and Volkswagen, at agencies including Dare, Campaign’s Digital Agency of the Decade.
Qualifications
Education and training
- Executive performance coaching Henley Business School
- BSc Psychology University of Leeds, focused on human-computer interaction, virtual reality, human factors and automation
Board and advisory
Current roles
- Non-executive director Brave Bison PLC (AIM: BBSN), chair of the remuneration committee
- Partner Outlier Ventures (non-executive)
- Growth Advisor Fetch.ai
- Angel investor Early-stage technology companies, through syndicates and SPVs
Ways to work together
Services
- Fractional COO and CCO Fractional leadership
- Go-to-market strategy Go-to-market and partnerships
- Positioning and narrative Positioning and market strategy
- Operating model and commercial structure Operating model and commercial structure
- VC platform and portfolio support Platform and portfolio support
- Executive coaching Executive coaching
Working on something at the inflection point?
Let's talk about where you are and where you want to get to.