Matt Law
GTM, product strategy and commercial leadership for growing tech companies, from an operator who knows what you're going through.
Selected clients
From seed-stage platforms to global technology businesses, across AI, developer tools, consumer and network ecosystems.
What we do
I work in places where the standard playbook runs out. Experience counts more than frameworks here.
From vague vision to clear value proposition
Brand, narrative, and competitive differentiation. Getting your story straight so it resonates with the people who matter: investors, users, and partners.
Impact Stop explaining yourself in every meeting. Start having conversations where people immediately get it.
From hidden gem to market presence
Distribution channels, strategic partnerships, and market entry. Building the relationships and routes-to-market that turn product potential into actual adoption.
Impact Move from "we are building something great" to "here is how we are reaching the people who need it."
Get everyone pointed in the same direction
Commercial terms, partnership structures and stakeholder alignment. Designing the arrangements where investors, partners, customers and teams all win when the business does.
Impact Replace tension and leakage with structures that compound.
Building systems that scale beyond you
Team structure, operating rhythms, KPIs and growth programmes. Creating the commercial backbone that lets you scale without everything depending on the founders being in every conversation.
Impact Stop being the bottleneck. Build a machine that generates pipeline, closes deals and drives growth while you focus on strategy.
The layer that decides whether an investment works
For funds: founder-support models, platform function design, portfolio operating rhythm and reporting. Deciding where hands-on support earns its cost and where to build something repeatable.
Impact A portfolio that gets help at the moments that matter, and a fund that knows what is actually happening inside it.
The person, not just the plan
One-to-one coaching for founders and senior leaders, and facilitation for leadership teams. Qualified at Henley Business School in coaching and behaviour change.
Impact See the world clearly as it is, and unlock the power you have inside you.
Senior judgement when you need it
Embedded strategic support as fractional COO, CCO or adviser. Two to four high-impact sessions a month, decision support behind the scenes, and access to networks that matter.
Impact Senior commercial and operating leadership without the full-time hire, for navigating a critical moment or filling a gap while you scale.
Recent work
A selection of recent assignments. Further detail on scope and outcomes available on request.
Growth and developer relations
Built out the growth team and developer relations function, alongside a partner and supplier network.
Result: Community grown to 100,000 developers and a 1,500-strong builder network, with 9,000 GitHub stars.
Venture studio design
Scoped out the venture studio vision and concept. Consulted with senior executives and ran a two-day workshop to prioritise existing incubatee companies.
Result: A new vision and operating model for the studio.
Business plan and fundraise
Built out the business plan and economic model: a five-year model, deal room development, and materials for investor presentations.
Result: An investor-ready plan, model and deal room.
Interim leadership
Interim Chief Strategy Officer. Built the quarterly business planning cycle, integrating the product, engineering and growth teams, and set up and ran OKR and goal setting.
Result: An aligned team working to a shared plan.
Leadership team facilitation
Full-day workshop for the senior technology leadership team, supporting them to develop a team vision and operating principles, followed by coaching with senior leaders through the roll out.
Result: Improved operating alignment, and a clearer connection to the organisation’s long-term plan.
Positioning and coaching
Worked with the team on professionalising the proposition after a period of rapid growth: developing new positioning, and coaching the team and senior leaders through the transition.
Result: Scalable market positioning for the next phase of growth.
What they say
Real words from founders and leaders I have worked alongside.
Matt and the team have been instrumental in helping the Boson team around shared goals, guiding us through the process of refining our brand, product, and value proposition to meet the needs of our users.
They have been instrumental to our development as a business, especially across product strategy, re-tooling and the redesign of our app experience and our future thinking.
The team delivered a step-change in Zellar’s ability to attract and engage customers. They challenged our core assumptions, spotted gaps in how we were working, and were able to deliver meaningful solutions. Their work continues to deliver value to our business.
About Sciuridae Labs
Sciuridae Labs is led by Matt Law. I work with founders and funds on commercial and operating strategy: from market positioning and go-to-market through to partnership structure, operating model and the systems that let a company scale without you in every meeting.
Most of my career has been spent making complicated organisations work. I've scaled organisations from early stage to maturity: growing a global consultancy from 26 to 300 people with a $34M P&L across three territories, and leading commercial strategy (product, partnerships and marketing) across 370+ portfolio companies as COO and later CCO at Outlier Ventures, Europe's most active dedicated emerging-technology investor and accelerator. I'm also a non-executive director of Brave Bison PLC, an AIM-listed technology group.
I now work independently: fractional strategy and operations support, alongside board roles. Typical engagements: building or repairing an operating model, structuring commercial terms and partnerships, getting a company ready for institutional investment, building a platform or founder-support function inside a fund, and coaching leadership teams through the transition.
I also work as an executive coach, qualified at Henley. Most of the value in this work is understanding what someone actually needs, as opposed to what they came in asking for.
Current focus: commercial strategy, go-to-market execution and operating model design, particularly across AI, fintech, developer tools and product-led growth.
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