CONNECTING PRODUCT WITH PEOPLE, AND STRATEGY WITH EXECUTION

Commercial strategy • Go-to-market • Operating model • Coaching

I work with founders and funds on commercial and operating strategy — from market positioning and go-to-market through to partnership structure, operating model and the systems that let a company scale without you in every meeting.

Most of my career has been spent making complicated organisations work. I've scaled organisations from early stage to maturity: growing a global consultancy from 26 to 300 people with a $34M P&L across three territories, and leading commercial strategy - product, partnerships and marketing - across 370+ portfolio companies as COO and later CCO at Outlier Ventures, Europe's most active dedicated emerging-technology investor and accelerator. I'm also a non-executive director of Brave Bison PLC, an AIM-listed technology group.

I now work independently - fractional strategy and operations support, alongside board roles. Typical engagements: building or repairing an operating model, structuring commercial terms and partnerships, getting a company ready for institutional investment, building a platform or founder-support function inside a fund, and coaching leadership teams through the transition.

What I do: positioning and narrative, go-to-market and partnership strategy, commercial structure and operating model design, and the systems that let a company scale without you in every meeting. I also work as an executive coach, qualified at Henley — most of the value in this work is understanding what someone actually needs, as opposed to what they came in asking for.

Current focus: through Sciuridae Labs I work with founders and investors on commercial strategy, go-to-market execution and operating model design — particularly across AI, fintech, developer tools and product-led growth.

Let's talk

“Of all the wonders of the world, the horizon is the greatest.” / Freya Stark

ABOUT ME

I am passionate about the opportunity for technology to improve our lives and am working hard to build a fairer and more equitable world through that technology, and the society we build with it.

WHAT ELSE

I partner with talented TEAMS who are building next the generation of internet services. I'm particularly interested in distributed computing, media, AI, Fintech and IoT.

I also work as an exec coach, a mentor for developing talent, and have experience in advisory roles across both industry bodies and corporates. I am a speaker and occasional writer on innovation and emerging technology

My specialist subjects are business strategy, creating and managing growth, organisation design, change management, talent strategy, INCENTIVES AND SYSTEMS, workshop design and facilitation, team-building, leadership and creating high performing businesses through a focus on enabling effective teams.

In a previous life, I worked in innovation advisory at a number of digital agencies during the first two waves of the internet revolution, seeing the dotcom boom up close, and then enjoyed web 2.0 with the rise of mobile and social web.

BEYOND THE MOUNTAINS ARE MORE MOUNTAINS

BEYOND THE MOUNTAINS ARE MORE MOUNTAINS